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Every app in the Fanvue App Store is categorised as either SFW or NSFW. Users choose whether they want to see NSFW content on Fanvue, and that choice applies when they browse the App Store too. Apps categorised NSFW are only shown to users who have NSFW content enabled. SFW apps can be discovered by anyone.
An NSFW category is not a strike, and it does not mean your app has broken a rule. It describes the primary purpose and intended use of your app so we can show it to the appropriate audience.

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The two categories

The important distinction is what the app is built and marketed to help creators do, rather than simply who happens to use it.

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How we categorise apps

We look at your app’s primary purpose, positioning, and feature set, including its listing copy, screenshots, and the functionality it promotes. Using an app for an adult business does not automatically make the app NSFW. What matters is whether the app itself is built around adult content. The same feature can land in either category depending on how it is built and sold. An AI chat tool positioned around responding to fans faster reads differently from the same tool positioned around explicit conversations, and we categorise on that positioning.

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What the category does and does not affect

It affects who can discover your app. NSFW apps are only discoverable by users who have chosen to enable NSFW content, so the potential audience is smaller. It does not affect your standing within that audience. Ranking, search visibility, and your listing are unchanged. There is no penalty attached to the NSFW category. It does not change your listing requirements. All App Store listing assets must be safe for work, whether the underlying app is categorised SFW or NSFW. The category describes the app and its intended use, not whether explicit imagery can appear in its store listing. See 1.1 Safe-for-work listings for the full bar.
The safe-for-work listing bar applies to both categories
An NSFW category does not permit nudity, lingerie, swimwear, or sexualised imagery in your name, description, logo, screenshots, or promotional material. Those surfaces are shown before anyone opens your app, so they must stay safe for work regardless of category.

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If you think your category is wrong

Submit a ticket in the #support channel of the Fanvue builders Discord with your app name and an explanation of why, and we will re-check it.

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When your app changes

If your product, functionality, or positioning changes substantially, ask us to review the category again through the same channel. Reworking your listing copy or screenshots can also change the outcome, so tell us when you have. Categories are reviewed on an ongoing basis, not only at submission. As with the rest of the listing requirements, an app whose purpose shifts after approval may be recategorised.