Attribution is the practice of linking a Fanvue payment or event back to the
record, customer, or marketing source in your own system that originated it, for
example tying a sale to a CRM contact, an affiliate, or a campaign. You attach
your own identifiers when the buyer reaches the checkout, and Fanvue carries them
through unchanged on every related webhook, so you can reconcile activity in your
own system without storing anything extra on Fanvue.
Both client_reference_id and metadata are optional, captured at checkout,
persisted on the resulting payment and subscription, propagated to renewals, and
echoed back on every checkout event.
client_reference_id
A single opaque string (your order id, customer id, or session id, up to 200
characters). Append it to the checkout link URL:
https://www.fanvue.com/checkout/<link>?client_reference_id=your-crm-id-123
It appears on every event as data.client_reference_id.
A flat key/value map for richer attribution (for example an affiliate id plus a
campaign). Pass each entry as a metadata[<key>] query parameter:
https://www.fanvue.com/checkout/<link>?metadata[affiliate_id]=aff_123&metadata[campaign]=spring
It appears on every event as data.metadata:
"metadata": { "affiliate_id": "aff_123", "campaign": "spring" }
metadata is sanitized to a flat string-to-string map at capture time.
Limits: up to 10 keys, each key up to 40 characters, each value up to
200 characters. Non-string or out-of-range entries are dropped; if nothing
valid remains, metadata is {}.
Both values are passthrough-only: Fanvue never interprets them. Do not put
secrets in them, as they are echoed back verbatim in the webhook payload.
Next: Configuring checkout webhooks, or browse
the event reference.