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follow.new is the deprecated flat event for a user following a creator. It requires the read:creator scope, and new integrations use creator.follow.created instead.
Don’t build new integrations on follow.new. It keeps firing during the migration window, after which only creator.follow.created is delivered. Subscribe to creator.follow.created and move existing consumers before the window closes.

When this fires

follow.new fires when a user follows a creator.

Payload

The tracking fields are attribution for the follower, resolved at emission time, and match the tracking block on creator.follow.created. Tracking links explains how the attribution is captured.

Example payload